Tag Archives: Marketing & Branding Month

How to win referrals and leads on Instagram in 2021

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Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading →

3 real estate leaders share how to hit the bullseye on your rebrand

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Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here are their tips for getting it done. Continue reading →

Compass CMO: The only path forward is automation

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Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape. Continue reading →

Pulse: What’s your top marketing tip for luxury listings?

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How can luxury agents differentiate themselves through marketing? That’s what we’re hoping you’ll help us answer this week. What do you think is the No. 1, most effective and tried-and-true tip when it comes to marketing luxury listings? Continue reading →

Commission rebates: ‘Oh, hell no’

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Agents flock to Facebook groups in search of answers in overcoming commission objections only to find a lot of useless chatter. Jay Thompson breaks down why some of the most common objection handlers are ineffective and shares the best response ever.
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For agents, is Clubhouse ‘alive and well’ or ‘yesterday’s special’?

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Clubhouse used to be one of the hottest networking apps out there. But now that the hype has died down, Inman asked agents if it was still a platform worth their time. Continue reading →

Pulse: The new marketing strategies you’re trying in 2022

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From leveraging Instagram’s nifty Reels feature to introducing interactive floor plans, here’s how our readers are spicing up their marketing plans for 2022. Continue reading →

Creating your 2022 marketing plan? 10 tips from a chief marketing officer

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If you’re thinking through your marketing plan for next year, CMO Kristen Diamond dishes on how she’s thinking about her real estate marketing plan in 2022 to help you craft yours. Continue reading →

12 listing photo crimes agents should never commit

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If buyers won’t waste their time coming to see your listing based on the photos, you shouldn’t be wasting your time on those photos either. It’s time to step up your listing marketing game, so avoid these 12 photo faux pas that no agent should ever com… Continue reading →

Meet the former Amazon exec tasked with growing Redfin’s reach

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Redfin Chief Growth Officer Christian Taubman shares how he balances leading Redfin’s product and marketing strategy and why keeping “the real world” in mind is key to creating tech and marketing that works. Continue reading →