Rechat and Canva partner with new integration feature (EXCLUSIVE)

With the integration, Rechat will provide Canva directly with brokerage listing details, making the creation of marketing materials for agents and properties on the platform seamless. Continue reading

How to audit your brand like a marketing pro

Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading

HomeSmart celebrates 25 years with new branding, messaging

HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading

How to protect your business during a brokerage merger

Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired.  Continue reading

How bad is it? 14 scenarios for what agents can and cannot let fall by the wayside

Sometimes it’s OK to let a few things fall off the to-do list to prioritize the things that absolutely need to get done — and to keep one’s mental health in check. But agents should be discerning in deciding what to let go of and what really can’t be p… Continue reading

How to wow your clients with a standout experience

Whether it’s through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors. Continue reading