Compass set to close Anywhere merger Friday after shareholders approve deal

Compass also plans to offer up to $862.5 million in convertible senior notes in a private offering after 99 percent of Compass and 72 percent of Anywhere shares were cast in favor of merger. Continue reading

How this luxury pro became 1 of Elliman’s top agents every year

After decades in a competitive market, word got around that few can best Dina Goldentayer’s prowess in managing the most elite luxury home sales. Continue reading

Listing leverage: How to win the game of securing sellers

Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets. Continue reading

How to turn up the volume and amplify your brand with podcasting

Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy. Continue reading

5 biggest listing agent mistakes (and how to avoid them)

When you avoid these listing mistakes and properly market properties, coach Darryl Davis writes, you create new branding and referral opportunities. Continue reading

Overwhelmed by AI? Use this step-by-step guide to get started

Stop treating ChatGPT like a virtual assistant, Real’s Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy. Continue reading

Compete with discount agents (without cutting your commission)

When potential clients tell you another agent will handle their deal for less, Darryl Davis writes, come back with a value proposition that shows why you’re worth every penny. Continue reading

Could your lender co-marketing violate RESPA? The Download

Learn more about a North Carolina “pay-for-play” scheme, and get new ideas for optimizing your marketing while providing clients with the finance-related guidance they need. Continue reading

7 end-of-summer marketing ideas to spark fall momentum

The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how. Continue reading

6 tech tools to elevate your listing presentation on a budget

Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients. Continue reading