‘Millions More Buyers’: What’s a real estate portal’s competitive advantage?

Real estate portals benefit tremendously from network effects, which is the key factor that gives them unprecedented market power and an impregnable moat to repel competition. Let’s take a look at international portal leadership across three markets an… Continue reading

What do agents love to hate about their CRM? Tech experts share top pain points

We talked to customer relationship management experts to find out what frustrates agents the most and what upcoming advances might make your CRM work better for you. Continue reading

TikTok for real estate: How to harness this next-gen social media app

Real estate agents are using TikTok to take their business to the next level. Here’s how creating content on this popular video-sharing app can help you build your brand and generate leads. Continue reading

Lead-gen game changer: How to use the blue ocean strategy to dominate your local market

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how a book tha… Continue reading

The Real Word: What does iBuyer growth mean for agents?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Mike DelPrete and Inman released the State of the Industry Report. In it, DelPrete mentions that the iBuyer segment has doubled every year… Continue reading

From 30 to 100 agents in 2 years: Kris Lindahl on team growth

Kris Lindahl started his company, Kris Lindahl Real Estate, in 2018 with 30 agents, and now, fewer than two years later, he has grown to more than 100 agents with massive market share in the Minneapolis-St. Paul area. I recently sat down with Lindahl t… Continue reading

Redfin introduces new ‘Redfin Premier’ service for luxury homesellers

Aimed at sellers of properties worth $1 million or more, Redfin Premier offers full-service marketing with an international reach. Continue reading

Pulse: How readers are handling iBuyers in listing presentations

In last week’s Pulse survey, we asked readers how they’ve tweaked their listing presentations in response to the rise of iBuyers. Seemingly, iBuyers have had a limited and isolated impact so far, but about a quarter of readers who responded shared how … Continue reading

What’s the best digital marketing strategy for you?

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the critical value of a personal brand, and how best to communicate it online. Continue reading