Hit children’s TV show “Bluey” is the inspiration for Zillow’s latest ad, which debuted Friday morning on NBC’s Today show. The 30-second spot features a family in the final stages of moving while the narrator references a landmark episode of “Bluey,” … Continue reading
Matterport’s sale to CoStar will ignite interest in the value of digital twins and tour marketing, and the options for creating them are many. Continue reading
Change is coming, so it’s time to make sure you’re leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming. Continue reading
Four months after taking the helm at coaching firm Chirag Shah Coaching, Wendy Forsythe has re-entered the brokerage world as the chief marketing officer for eXp Realty. As CMO, Forsythe will spearhead eXp’s marketing strategy, which includes brand man… Continue reading
As the clock ticks down, TikTok faces a real threat of being banned in the U.S., with legislation already signed into law. Jessi Healey says this battle isn’t just about an app but about the larger implications of social media, censorship and how we en… Continue reading
Digital twin creation company Matterport has sold to CoStar, parent of home search experience Homes.com and Zillow’s chief rival. The deal stands to greatly increase the amount of industry data available to the company for use in its appeal to both rea… Continue reading
Adwerx’s new product involves customers being able to showcase their brands, messages and services on alternative public digital displays, such as retail map kiosks, bus stop screens, office building information panels, digital billboards and anywhere … Continue reading
Event planning is about more than space and catering. Let Liane Dutton guide you through developing an effective call to action and measurable outcomes to ensure recruiting success. Continue reading
Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies. Continue reading
Don’t get defensive and burn bridges when you talk about your commission and recent settlements. Jimmy Burgess shares talking points to educate seller clients and the public about the state of your business. Continue reading