Tag Archives: marketing

WATCH: How to build a brand that lasts

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Learn how to create distinction, be consistent, and attract more buyers and sellers by being human straight from the pros at Inman Connect Las Vegas. Continue reading →

Here’s why you should price your listings in multiples of $10K

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The rules of pricing properties are changing, yet most agents continue to use the same pricing approaches that the industry did 50 years ago. Are you making this costly mistake on your listings? Continue reading →

Exiting real estate: How sellable is your business?

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Part 1 of this series looked at your mindset and whether you’re well prepared to leave the business. The next step is determining the value of your business and what you can do to enhance its value prior to your sale.   Continue reading →

Expectations vs. reality — don’t set yourself up for failure

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It’s a daily challenge that we wrestle with in almost every aspect of our lives: We often have much higher expectations than what is achievable. By setting our expectations so high, we’re setting ourselves up for inevitable disappointments and “failure… Continue reading →

How to target market luxury clients on LinkedIn

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So you want to be a luxury agent? In addition to knowing the community and the ins and outs of the market, you’ll also have to find yourself in those same places where luxury homeowners spend time. Here’s how to meet them where they’re at — on LinkedIn… Continue reading →

You’ve made it to the top, but your work isn’t done. Here’s what you need.

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“It’s more difficult to stay on top than to get there.” Mia Hamm, a two-time Olympic gold medalist, and two-time FIFA Women’s World Cup champion. Being the top agent in your market means building a practice that is not just okay or average. Continue reading →

Are open houses worth it? How to ensure they’re not time-wasters

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Regular contributor John Giffen used to think open houses were useless, but he has since become a convert. With the right planning and organization, he believes you can make an open house a win for both you and your clients. Here’s how. Continue reading →

Afraid to have the selling options talk with sellers? Try Homebot

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Homebot recently unveiled a new feature in its home-equity management app that’s been bothering me. But it might just help you broach a topic you’re afraid to talk to clients about. Continue reading →

Talkin’ ’bout my generation: How to market to your client’s stage in life

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Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading →

WATCH: How to create a compelling experience for your clients through marketing

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From prospecting new listings to holding open houses or client appreciation events, creating an experience for your customer has never been more important. At Inman Connect Las Vegas, two experience experts talked about how you can apply this practice … Continue reading →