Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading
‘Tis the season to tap into your CRM, let your clients know you’re thinking of them and wish them a happy and healthy holiday. These holiday marketing ideas are fun ways to market yourself and your business while surprising and delighting this holiday … Continue reading
What’s critical to buyers and sellers now, and what’s changed over the past year? If you’re in the throes of strategizing for next year, here are a few key demographics, trends and takeaways — plucked from NAR’s 2021 buyer and seller research — broken … Continue reading
Coldwell Banker was the most recognizable brand, with 91 percent of survey respondents correctly identifying the brokerage’s logo. But which real estate brands are the least recognizable? Continue reading
If Instagram is a bit overwhelming for you or you simply want to up your game in the new year, here is Jimmy Burgess’ step-by-step Instagram playbook for agents. Understanding the platform and the different types of content makes a huge difference in y… Continue reading
Is your Instagram working hard for you? The social media platform can be a gold mine for agents — if you leverage it correctly. Start the new year off right by doing an Instagram audit to ensure every post is a win. Continue reading
Finally, COVID-19 wasn’t at the heart of the year’s prevailing real estate technology trends. Instead, 2021 was marked by notable acquisitions and the fallout from the biggest of them all. Continue reading
There’s a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties. Two top luxury agents share their must-dos for building a strong marketing strategy for every home. Continue reading
Struggling to come up with gift ideas for the real estate agent in your life? Inman has you covered. Continue reading
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James’ top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that’ll boost your lead gen and profitability… Continue reading