10 real estate agent myths outsiders believe

From the outside looking in, the reality of what real estate agents do and what we are like is often quite different than the perception consumers — or even aspiring agents — have, which is often gleaned from relatively few encounters and reality TV. A… Continue reading

Audience Town believes it can end ‘pay and spray’ advertising

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for … Continue reading

First time at Connect? Here’s how to navigate Startup Alley like a pro

Startup Alley at Inman Connect Las Vegas can be a daunting experience when looking for an upcoming technology partner. Here’s a guide to navigating it like a pro. Continue reading

‘Honey, stop the car!’ 12 listing description cliches we’re over

In addition to the silly and useless “Honey, stop the car!” here are a few other old, tired and confusing terms that agents really need to retire.  Continue reading

Looking for listings? Here’s how to find, sign and turn unlisted properties

When listings are scarce, one-party listings can be a powerful tool to locate properties that are not currently listed but whose owners might be willing to sell if they receive the right offer. Here’s a solid strategy to turn unlisted properties into d… Continue reading

Looking for listings? Here’s how to find, sign and turn unlisted properties

When listings are scarce, one-party listings can be a powerful tool to locate properties that are not currently listed but whose owners might be willing to sell if they receive the right offer. Here’s a solid strategy to turn unlisted properties into d… Continue reading