Tag Archives: marketing

Facebook down! 4 ways to be ready next time

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How did Facebook’s outage affect those industries that run ads and use its reach to empower marketing campaigns? Here’s how the real estate industry can be better prepared next time. Continue reading →

‘Instagram is probably the best bet’: 3 ways agents can win social media

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Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding their niche, agents said during Coldwell Banker’s Gen Blue Experience. Continue reading →

5 tips for setting your 2022 real estate marketing budget

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Expectations are higher than ever, and clients are not going back to the pre-pandemic ways of doing business, which means you need to step up your marketing game. How will you move forward and budget accordingly? The answer lies within your business pl… Continue reading →

Is your online presence on point? Here’s how to find out

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It’s more imperative now than ever to put your best foot forward and optimize all aspects of your online messaging about yourself and your business. Here’s what you need to do to expand your online presence and get the most from your digital marketing … Continue reading →

Showingly proves itself a comprehensive tool for showing property: Tech review

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Showingly is an app for multiple listing services, brokerages, agents and consumers to use when searching for homes, scheduling showings and integrating listing activity into day-to-day business. Continue reading →

3 tips for breaking into the luxury real estate market

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Confidence is key if you’re in the business of buying and selling real estate, and it’s especially crucial if you’re trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few. Continue reading →

How to win referrals and leads on Instagram in 2021

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Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading →

3 real estate leaders share how to hit the bullseye on your rebrand

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Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here are their tips for getting it done. Continue reading →

Compass CMO: The only path forward is automation

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Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape. Continue reading →