Because millennials comprise a significant percentage of high-end homebuyers, real estate agents need to be aware of the selling points that appeal to them — and how to market to them effectively. Here are a few of the luxury home features millennial h… Continue reading
We asked this question, and, boy, did industry pros respond! Everyone has secrets, tips and wisdom that they wish had been communicated to them from Day 1. Here are just a few of the responses we gathered from the real estate community at large. Continue reading
Prospect Square can compile market reports, send emails and newsletters and is designed to help agents solidify their position as local experts. Continue reading
Recently infused with cash, Remine has upgraded its interface, introduced new agent tools and is seeing quick adoption of its mobile version. Continue reading
Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading
Have you heard of the entrepreneur John Henry? Considering that he’s 26 years old, his two multifamily properties, private equity fund worth $25 million and docuseries on Viceland are quite impressive. Here are his top three marketing tips. Continue reading
Staying in touch with clients in ways that don’t feel like sales calls to them is a challenge every good agent faces. Here are a few client appreciation ideas to get you through the year. Continue reading
Most know that being a real estate agent isn’t as seen on TV. There’s an infinite potential for reward, but parallel potential for risk. And just about everyone hits a slump at some point. So how do you get back on track once you’ve hit a drought? Star… Continue reading
In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: how to effectively reach your audience. Continue reading
Getting hit with constant rejection isn’t easy, especially face to face. But for those willing to power through, door-knocking can really pay off. Chandler David Smith made nearly $100,000 his first summer of door-to-door selling and another $140,000 t… Continue reading