Tag Archives: marketing

Realogy Expansion Brands CMO: Don’t fall for this marketing trap

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Realogy’s Jennifer Marchetti shares what it’s like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller. Continue reading →

Hit replay! 3 social media marketing videos from Inman Connect events

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We’ve rounded up some of our top Inman Connect videos from yesteryear. Here’s how to further your social media reach, maximize your profiles and generate leads on Instagram — all on a budget. Continue reading →

10 myths agents wish their clients didn’t believe

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Real estate is ever-changing and complicated. So when clients latch onto “advice” or “facts” they’ve heard and try to use them to inform their decision-making, it can be especially frustrating for agents to try to detangle, debug and find the right pat… Continue reading →

3 ways to dominate a neighborhood

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Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right “spot,” don’t hesitate to go all in, be creative and make it your own. Here’s how. Continue reading →

Recruiting new agents? 5 tips for making your brokerage stand out

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New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips. Continue reading →

Your branding is costing you money: Here’s how to fix it

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It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading →

Ryan Serhant on building a personal brand: ‘No one is just an agent’

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The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads. Continue reading →

Take your marketing and branding to the next level this September

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All month long, we’ll bring you innovative marketing tactics, branding expertise and smart strategies to get the most out of your spend to take your business to the next level — straight from the experts. Continue reading →

99 blog ideas for buyers 

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Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year. Yet one of the biggest pain points agents have is coming up with topics to write about. Here ar… Continue reading →

4 types of real estate investors (and how to best serve them)

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Although every person is different, real estate investors typically fit neatly into one of these four avatars. Understanding how they think will help you land them as clients and serve them well. Continue reading →