Back At You Media announces direct Instagram publishing

The marketing technology company underwent the arduous process of becoming an authorized Facebook and Instagram Marketing Partner to allow agents to publish directly to the image-sharing platform. Continue reading

The Real Word: What can we glean from France’s real estate activity?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss France’s predictions about the real estate market, landlords’ “sex-for-rent” requests and the best type of marketing to do du… Continue reading

True or false? TruPlace has what agents need to market homes during a pandemic

With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry. Continue reading

How to become the go-to team in your area

When David Parnes and James Harris started, they decided to focus on Bel Air. They didn’t have any contracts or leads, but by following these four steps — paired with a lot of hard work and dedication — they soon became the go-to leaders in the market…. Continue reading

Terradatum announces Listing Home Run for automated video marketing

Market analytics company Terradatum is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing. Continue reading

27 tech terms every agent should know

Confused by technology jargon? Not anymore. Here’s a rundown of the tech-speak words you should know related to proptech, apps and other tech that’s quickly dominating real estate today. Continue reading

Tales from the field: Selling a penthouse during a pandemic

Sourced from various real estate pros all over the country, this recurring column features stories of what agents are seeing on the front lines and what others can draw from those experiences. Manuel L. Davis dishes about his penthouse sale — from penn… Continue reading

Create a brand that brings in your dream clients

Building a brand can seem overwhelming if you don’t know where to start. From figuring out your niche to building a website, there are many things to consider when it comes to real estate branding. Continue reading

17 strategies for working with homebuyers, sellers and past clients

Despite the distruption it brought, there are still many ways you can make the best of the coronavirus situation. Here are some tips for working with buyers, sellers, past clients and on your own business during this pandemic. Continue reading

Filmmaker-inspired video app wants your help in beta testing

The app comes with a shot list and in-screen shooting recommendations to ensure users capture everything that makes a video worth watching. It was developed by a filmmaker and former Sothebys executive. Continue reading