Tag Archives: marketing

Should you follow everyone who follows you on Instagram?

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Sue “Pinky” Benson tells you how to tell the difference between legit Instagram followers and those who are boosting your count without adding value. Continue reading →

Agents, stay off my grass and don’t knock on my door

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While the conversation around door-knocking is compelling, it’s not a prerequisite for success in the real estate business, writes Teresa Boardman. She offers a variety of alternatives if door-knocking just isn’t your thing. Continue reading →

How to keep in touch with clients in an authentic way

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Whether you’re reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential, writes The Agency’s Mauricio Umansky. Continue reading →

5 types of Realtor videos that put passive prospecting on autopilot

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Video is the most impactful place for you to spend your marketing dollars. Jimmy Burgess helps you ensure you’re doing it right with five types of video designed to get you noticed. Continue reading →

LeadingRE appoints ‘ever-evolving’ Chime to partner-solution list

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Leading Real Estate Companies of the World has added Chime, a well-known technology partner, to a list of business resources the company offers its 550-member firms, according to a company announcement. Continue reading →

Real estate content marketing trends for 2023

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Implementing robust content marketing solutions will allow agents to prove the value of their efforts, writes content marketing expert Joe Hyrkin, while also enabling them to evaluate and plan new outreach strategies guaranteed to drive engagement and … Continue reading →

First home? No problem! How to guide first-time homebuyers

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In today’s highly competitive real estate market, first-time homebuyers need more assistance than ever, writes trainer and author Bernice Ross. Here you’ll find an exhaustive list of resources that you can use to help them win. Continue reading →

How am I ever going to land my 1st listing?

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Although new agents worry about contracts and contingencies, their real focus needs to be on lead gen for that all-important first listing. Christy Murdock reached out to Inman Contributors for their best advice on landing listings. Continue reading →