Sotheby’s unveils new brand ad campaign for post-pandemic era

“Nothing Compares to What’s Next,” developed with global experience design agency Huge, builds on the firm’s 2021 campaign, positioning clients for a hopeful new chapter in their lives working with a Sotheby’s agent. Continue reading

Glennda Baker’s recipe to shine on social media with short-form video

Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than three years. Continue reading

The real estate agent’s guide to marketing with Instagram

As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing. Continue reading

How do you switch to a new type of Instagram account?

Once you’ve decided on the type of Instagram account you need, this video will help you make the switch from one to another. Continue reading

This agent got a job from TikToking. Steal 11 of his social media tips now

Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International’s Ultra Luxury division took notice. Now he’s sharing his tips to land a promotion with Inman readers. Continue reading

One card isn’t enough: Get more leads with this ‘just sold’ method

If you’re implementing direct mail into your marketing, here’s how to make sure it stands out after your next closing. Continue reading