Tag Archives: marketing

How 1 luxury agent built a dream-come-true, referral-based business

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Jimmy Burgess shares real-life social media and referral-based business lessons from Houston, Texas, luxury agent Jana Bruce. Continue reading →

Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky

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From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement. Continue reading →

Why client disclosure, not MLS mandate, serves homeowners best

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Compass CEO Robert Reffkin cites research on pre-marketing outcomes to argue for an end to Clear Cooperation Policy mandates. Continue reading →

Matterport Marketing Cloud pushes power of digital twins

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Matterport continues its shift into becoming a more comprehensive marketing partner to the real estate industry with the launch of its latest software offering, Matterport Marketing Cloud. Continue reading →

4-point business plan for real estate success in 2025

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Communication, culture and self-care are at the heart of Houston broker Jemila Winsey’s success. Find out how to plan for your own triumphs in 2025. Continue reading →

MoxiWorks partner network adds reputation manager

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The software gives agents a number of tools and tactics to solicit, publish and broadcast how their customers react to their relationship and craft their reputation in the market. Continue reading →

MoxiWorks partner network adds reputation manager

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The software gives agents a number of tools and tactics to solicit, publish and broadcast how their customers react to their relationship and craft their reputation in the market. Continue reading →

Cold calls are so 2024. Replace them with these strategies

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Seeing diminishing returns from cold calling? There are plenty of ways to generate leads on an ongoing basis that work better, coach Verl Workman writes. Continue reading →

How to break the business-killing, stop-and-start ‘deadly cycle’

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With the right mindset and consistent lead gen, broker Nick Schlekeway writes, you can break out of the stop-and-start pattern and build a business that grows steadily over time. Continue reading →