Tag Archives: marketing

CHALLENGE: Audit your online footprint in 7 days

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In just one week, you can make sure that every platform where you have a profile is fully updated with this handy-dandy checklist.
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Is a book on your bucket list? Here’s how to write it

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If writing a book seems like an impossible task, just know that it’s not. In the final part of this series, we look at how to write, what to write about, and who can help you make it more manageable. Continue reading →

QUIZ: Determine which of these is your brand archetype

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There are 12 brand archetypes based on common themes, personality traits and marketing niches. Not sure what your “type” could be? Take our quiz to find out. Continue reading →

Where should I post? 3 steps for choosing a social media platform

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Make your social media efforts count by posting on the right platforms. Not sure which ones to choose? Here’s three steps to help you determine which social media platforms are right for you and your business. Continue reading →

Stand out in any market with a DIY public relations plan

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Getting featured in the press can be a game changer because, in addition to creating exposure, it also helps you become a recognized authority in your market. Marketing expert Jeremy Knauff provides a step-by-step strategy for connecting with members o… Continue reading →

Lean times require you to lean in. Here’s how

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Lean into focused activities, lean into lead generation, lean into holding two appointments a week, lean into purposeful conversations and, of course, lean into the 200 percent life. Continue reading →

Sell your city when you serve and support your community

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Market yourself when you serve as an ambassador for your community and provide information and expertise to both newcomers and current residents. Continue reading →

Better property descriptions can help you sell more homes this spring

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It’s time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally. Continue reading →

Put yourself out there! How to develop a media relations strategy

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Growing your content marketing plan means adding leverage by reaching out to the media. Part four of this five-part series shares what to write and how to craft a media outreach strategy. Continue reading →

Now, more than ever, it’s time to tighten your belt: 6 cost-cutting tips

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If you’re looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending. Continue reading →