What not to write: What the latest YouTube scandal can teach you about damage control

When Ned Fulmer ruined his nice-guy persona, he compounded the error with a truly terrible public statement that made it all seem so much worse. Find out what he did wrong (that went viral) and why coming clean makes all the difference when you’re in d… Continue reading

4 pillars of creating a strong, relevant brand identity

No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly. The Agency’s Rainy Hake Austin outlines four ways to help your brand stand out in a crowd. Continue reading

How to advocate for your clients and make your team indispensable in any market

Understanding your clients’ pain points and finding ways to help will make you and your team essential parts of the homebuying equation. Broker Janet Ramirez provides insights on actively advocating for clients and helping them achieve their goals. Continue reading

3 key components to converting business on Instagram

The beauty of Instagram is that it is free advertising for your business. The style of conversations that it facilitates allows you to scale the number of conversations you are having while also allowing you to create relationships that are as strong o… Continue reading

9 must-do’s before your next open house

Hosting a truly memorable and effective open house requires more than slapping up some signs and throwing open the front door. According to coach Darryl Davis, it starts well before the open house when you set your intentions and prepare the home. Continue reading

Guaranteed Rate taking borrowers from application to close en Español

Lender expands Spanish language access program launched in April to include disclosures that describe loan terms and fees. Continue reading

Stop overthinking it! 6 tools to create professional video with ease

Gone are the days of having to use busy, complicated professional-level technologies that require layering sound over visuals, dragging tiny arrows to cut milliseconds off of an opening or having to pay for high-end soundtracks. Here are the tools you … Continue reading

Don’t wing it! Craft a video marketing strategy that gets results

How can you as a real estate professional use video to market and grow your brand? The answer is with a well-crafted video strategy. Continue reading

Clean your house, photographers tell homesellers in new survey

Recently, HomeJab has thrust itself into the marketing datasphere, leveraging the activity of its national network of photography and real estate creatives as a source to better understand the industry. Continue reading