Win your next open house with these smart lead capture apps

Now that things are stabilizing, at least in terms of competition, agents will need to do more to market their in-person open house and ensure those who show up are made part of their CRM. Inman’s tech expert Craig Rowe shares some of the best lead cap… Continue reading

WATCH: Getting real about using Instagram Reels with mother and son duo at ICLV

Learn how to use Instagram Reels to not only grow your business, but earn money too with mother-son duo Markli Lemons-Ryhal of ReMarkiTable, LLC and Skyler M. Lemons of EXIT Strategy Realty. Continue reading

Industry’s Playbook for the Fall Market

Inman Connect is how top performers in the real estate industry are staying ahead. Reserve your spot today for a two-day Inman Connect virtual event on October 18-19, to join the conversation. Continue reading

Incentives slashed, downlines dropped. Time to sell real estate

As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again. Continue reading

How to handle an agent’s social media post gone sideways

In this monthly column, Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This month’s situation: A seasoned agent takes the leap into social media, only to have it backfire on her and require g… Continue reading

Select exclusive presale is open for Inman Connect New York

Inman Connect New York is the place to be in January. Select Subscribers save 50 percent on tickets to ICNY for a limited time — find the link inside. Continue reading

Is your Facebook page a ghost town? 5 mistakes that scare off clients

Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing. Laura Stace offers tips to get you started or help you take your Facebook game to the next level. Continue reading

Arms race: Kris Lindahl sues broker over trademarked ‘open arms’ pose

Well-known Minnesota broker Kris Lindahl sued Canada-based RE/MAX broker Rob Golfi on Friday for using his signature ‘open arms’ pose. Lindahl is seeking undisclosed damages for alleged trademark infringement. Continue reading

How to create the best video content with Jimmy Burgess

Stop overcomplicating the process of creating a video content strategy to market your business and your listings. Jimmy Burgess helps you get started with a video content strategy. Continue reading

WATCH: Chelsea Peitz explains how to do the teach and reach with your content at ICLV

Bringing value is most important when it comes to your content. Chelsea Peitz explains how to add value by making sure you teach and reach your audience at Inman Connect Las Vegas. Continue reading