Tag Archives: marketing

Atllas’ model undercuts its best asset — its software: Tech Review

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Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center. Continue reading →

Try these 7 budget-friendly lead sources with no upfront fee

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In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense. Continue reading →

Ditch the me-me-me approach to marketing and negotiation

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Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading →

Building a lasting personal brand: What you need to know

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In this week’s Inman Access class, industry experts sit down to discuss personal branding, the importance of being authentic and proven strategies to level up your marketing game. Continue reading →

Energized by AI, brokerage leaders eye big tech spend in 2024: Triple-I

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Nearly 70 percent of brokerage leaders who responded to the latest Inman Intel Index earlier this month expect to invest in technology in 2024, with many now saying artificial intelligence is top of mind. Continue reading →

Rookie to rockstar: The essential guide to real estate marketing

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Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser. Continue reading →

Extroverts beware: AI is giving real estate introverts the advantage

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Luxury consultant Chris Pollinger helps you discover how AI is revolutionizing real estate marketing, empowering introverts to shine and reshaping professional dynamics.  Continue reading →

How to host feel-good client events that fit every budget

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The beauty of events is that your options are endless for creating an inspiring, authentic and meaningful way to connect, broker Pam Blair writes. Continue reading →