Tag Archives: marketing

Why floor plans are a real estate agent’s next big opportunity

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Transitioning from a nice-to-have marketing tool to a must-have closer, floor plans are having a moment, driven by widespread pandemic-era adoption. Continue reading →

7 open house secrets to make your listing unforgettable

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An open house is more than just a chance to get boots in the door of your latest listing. Broker Troy Palmquist offers strategies for growing your business by leaps and bounds, one weekend afternoon at a time. Continue reading →

Tech spotlight: The Corcoran Group’s rental tech tools

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Over the last few years, the company created a robust set of tools to help agents and consumers navigate the rental market. Recently expanding its offerings, here are some of the key features. Continue reading →

Job 1 is your database: Here’s how to keep it perpetually producing

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If you do not currently have a database, it is time to start, writes Carl Medford. To ignore your CRM is to leave a significant opportunity untapped. Continue reading →

Action! 4 ways to get started with Facebook Live

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The most critical step you must take to experience success doing Facebook Live deserves the most attention: Just do it! Brian McKenna offers a step-by-step process for getting up to speed with this valuable marketing tool. Continue reading →

PostcardMania focuses on agents in latest print-digital collaboration

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The Everywhere Real Estate plan also sets up an agent’s Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents. Continue reading →

The rule of 5 for guaranteed success in real estate

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Success in real estate is inevitable if you consistently implement the right strategies, according to Jimmy Burgess. It may not happen overnight, but it will happen. Continue reading →

The meaning of luxury: What agents can learn from the Kardashian homes

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Check out some of the famous family’s most iconic homes along with some of their newer real estate purchases and consider the way their homes reflect their changing brands and lifestyles. Continue reading →

Regroup, reuse, recycle: How to recalibrate your marketing mid shift

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What used to work may suddenly feel obsolete in a shifting market. Here’s how to change up your marketing and make it fresher, more relevant and more meaningful Continue reading →

What is the government’s role in housing? The Real Word

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This week, Byron Lazine and Nicole White discuss NAR chief economist Lawrence Yun’s recent testimony to Congress and 2022’s biggest residential real estate transactions (so far). Continue reading →