Be different. Be special. Be the expert your clients need now

Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it will make selling real estate a far more interesting and enjoyable career. Continue reading

Why a buyer agreement alone won’t get you paid

With a comprehensive compensation plan in hand, Cassie Walker Johnson writes, you’ll not only comply with the new buyer representation regulations but also ensure you close with a check in hand. Continue reading

Tech companies that could smooth out a rough 2024

A number of unique software products have emerged in 2024, which is proving to be a pivotal year for the industry. From AI search to AI sales coaching, a number of innovators have the chance to make waves before the year is out. Continue reading

BHGRE’s Ginger Wilcox on how to build resilience that hits home

Renovations don’t just apply to your home, the Better Homes and Gardens Real Estate president writes. They can also apply to your professiona and personal endeavors. Continue reading

Sue Yannaccone: It’s time for agents to seize the moment

President and CEO of Anywhere Brands Sue Yannaccone offers advice and perspective for the professional changes ahead. Continue reading

Are we allowed to let clients know about concessions upfront?

With all the commission confusion surrounding the new rule implementation, compliance expert Summer Goralik answers your burning questions. Continue reading

Avoid client conflicts: 18 tips for properly managing expectations

Meeting and exceeding client expectations, mega team leader Carl Medford writes, means making sure you’re communicating with them and helping them understand their transaction process. Continue reading

Lesson Learned: Get rock solid on your pricing strategy

Learn how NYC agent Maggie Kent leverages her sense of professionalism to develop a higher level of client trust and how she has developed resilience to navigate the ever-changing world of real estate. Continue reading

As we near Aug. 17, tell us what’s on your mind: Pulse

This is a safe place for you to share your feelings of frustration, satisfaction or concern as we approach the deadline for implementation of the terms of NAR’s settlement agreement. Continue reading