Stranger Things aren’t just happening on screen. They’re unfolding across social feeds, where audiences increasingly shape narratives in real time. From fandom-driven belief systems and breaking news cycles to platform shifts and AI-led discovery, part… Continue reading
The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading
A sprawling waterfront estate in Naples, Florida, has shattered records with its $225 million sale, making it the most expensive residential transaction in state history and the second-priciest in the country, the Wall Street Journal reported Friday. Continue reading
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading
Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain … Continue reading
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents. Continue reading
Palm Beach, Florida, luxury real estate had a banner year, nabbing half of the most expensive sales of the year, but a New York City deal claimed the top spot. Continue reading