Why Instagram Stories matter more in a joy-starved market

Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it’s trust, not urgency, that is driving visibility now. Continue reading

What Zillow’s Matterport fallout means for agents like you

While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business Continue reading

Your listings will now appear on a new search site: ChatGPT, thanks to Zillow

OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT. Continue reading

CoStar says Zillow ‘always ready to play the victim’ in latest response

CoStar Group has filed an opposition letter in response to Zillow signaling its forthcoming filing of a motion to dismiss in a lawsuit over CoStar-copyrighted images. Continue reading

Realtor.com acquires collaborative home search app Zenlist

Zenlist is a mobile-first app that enables agents and homebuyers to search properties together. Zenlist has more than 35,000 users and multiple brokerage and MLS partnerships. Continue reading