Client-centricity isn’t a buzzword. It’s your competitive advantage

In a volatile real estate market, client-centricity isn’t optional — it’s your competitive edge. Chris Pollinger shares how elite agents turn uncertainty into opportunity by obsessing over what clients truly need, moving fast and thinking like strategi… Continue reading

Outdoor staging trends for spring 2025: What luxury buyers expect

Luxury consultant Chris Pollinger speaks with Samantha and Nicole Senia of LA’s Elite Home Staging about the newest trends in outdoor space design. Continue reading

25 unique ways to cut brokerage costs (without killing growth)

Every dollar you keep is a dollar you don’t have to chase in sales, Chris Pollinger writes. The best brokerages don’t just earn more — they keep more. Continue reading

25 unique ways to cut brokerage costs (without killing growth)

Every dollar you keep is a dollar you don’t have to chase in sales, Chris Pollinger writes. The best brokerages don’t just earn more — they keep more. Continue reading

4 advanced marketing tactics for real estate teams that really work

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading

4 advanced marketing tactics for real estate teams that really work

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading

‘Force of nature’: Friends and agents celebrate Jennifer Berman

The LA luxury powerhouse passed away peacefully in her home on Tuesday. Industry professionals shared with Inman the many ways in which Berman touched their lives. Continue reading

Florida agents fear unintended consequences of real estate ban

Senate Bill 264 goes into effect in July. It might not have a big impact on the buying power of foreign citizens, but the ripple effects of the law’s suggestively biased tone may set a precedent. Continue reading

A recipe exists to build a sustainable team; read some of the ingredients

Inman reached out to industry experts and team leaders, who shared insights based on first-hand experience about what works and what doesn’t. Here’s what they had to say. Continue reading