No lead-gen unicorns: 3 real ways to get clients to the closing table

Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul. Continue reading

Why memorizing canned scripts could be costing you clients

Scripts feel canned and box you in, coach Darryl Davis writes. Dialogues give you a framework for conversations, while leaving room for your personality. Continue reading

Realogy’s learning platform goes mobile

The company built branded apps for each of its properties to be seamlessly integrated with Realogy’s revamped agent education platform, so agents can access all of the learning platform’s features on the go. Continue reading

Pulse: 12 responses to ‘You don’t hold open houses? Why?’

Last week, we asked for your best responses to sellers when they say: “You don’t hold open houses? Why?” Readers shared how they overcome this objection, noting security risks, unlikelihood of attracting serious buyers and the arguable obsolescence of … Continue reading

Update your scripts for the changing market in 2019

In a changing market, skills matter more than ever. Your negotiation and sales skills take on added importance, and the “old market” stuff won’t cut it anymore. If you’re still using those old scripts, there’s a good chance you’re setting unrealistic e… Continue reading