You are not Zillow, and your conversion rate proves it

Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead. Continue reading

The IDX lie agents still believe: 5 common misconceptions about real estate websites

If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it. Continue reading

From search to sold: Mapping the client journey through your website

Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice. Continue reading

What converts: 5 essentials for high-impact agent websites

Tune in to Inman Access as Alyssa Stalker of Epique Realty teaches you to turn your real estate website into an intentional marketing tool. Continue reading

Here’s why RE/MAX incorporated augmented reality into its new app

‘In the real estate industry, everybody does so many things that are similar to each other. We wanted something that’s fun,’ said the app’s creator Continue reading

Should you advertise vacation rentals on multiple sites?

With more rentals than ever before competing for tourist dollars, it’s essential to maximize positive cash-flow returns when marketing a vacation property.  Continue reading

The real estate companies that went bust in 2018

The story of real estate in 2018 was one of exploding investment and technology — but not every company managed to make it all the way through the year. Continue reading

Laura Monroe joins Real Estate Webmasters

Real Estate Webmasters, the custom web design and marketing firm for real estate professionals, is bringing the former Inman employee on in the newly-created role of head of industry and brand engagement. Continue reading