Cost of marketing on Facebook, Instagram falls during pandemic

Homesnap has found that with more people online, the cost of clicks and impressions on certain platforms is going down during the crisis. Continue reading

Fear and uncertainty is mutual among renters and landlords: Poll

A vast number of renters have lost their jobs during the pandemic, according to a new survey of more than 2,700 landlords and 7,300 renters. Continue reading

Inman’s state-by-state guide to evictions, rent and foreclosures

Rent and mortgage payments are due. Different states have different strategies for people who can’t pay during the pandemic. We’re updating this post as the situation evolves. Continue reading

Is real estate ‘essential’? That’s open to debate

A job — any job that pays the bills — is essential to our financial health. But should the real estate business be considered “life-sustaining”? And is the risk worth the reward? A Pennsylvania-based broker weighs in on the matter. Continue reading

How to get a loan and save your business during the pandemic

In a bill passed last week, lawmakers provided for some serious financial aid for small businesses such as real estate brokerages. Continue reading

California Realtors group lays out agent aid programs

Agents and brokers can now get loans and payments akin to unemployment insurance thanks to a bill lawmakers passed last week. Continue reading

Ways to digitize every stage of your sales funnel during the pandemic

The coronavirus pandemic is forcing agents to do much more of their previously face-to-face business over a computer. Here are a few novel ways to make it work. Continue reading

Four things agents should do if business slows

Social distancing. Consumer fears. Government guidelines. Staying productive during this historic time is one great way to not only keep morale up but also prepare for when restrictions are lifted and normalcy is regained. Continue reading