Why smart AI adoption is the new competitive advantage for agents

The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes. Continue reading

Mortgage group: Affordability woes could end the American Dream

The National Association of Mortgage Brokers (NAMB) is ringing the alarm with its latest white paper, saying affordability is stopping Americans from achieving life milestones like homeownership and starting families. Continue reading

‘Me’ leaders vs. ‘we’ leaders: Defining culture, growth and legacy

Today’s real estate agents are not just choosing a brokerage, broker-owner Lori Muller writes. They’re choosing a collaborative community where they can thrive. Continue reading

Homes.com moves toward filterless search with AI assistant

CoStar debuted Homes AI on Tuesday, its home search assistant that guides homebuyers through Homes.com listings and proprietary market data with natural language. The tool will be added to other CoStar-owned sites later. Continue reading

The heyday of the cash homebuyer seems to be over (at least for now)

As mortgage rates remain lower and buyers continue to have the upper hand in most markets across the U.S., many are opting out of paying for homes in cash. Continue reading

Opendoor pushes AI pivot amid stock volatility

Opendoor’s CEO shakeup and AI pivot signal a push toward software-driven homebuying, as the iBuyer navigates investor scrutiny. Continue reading

How broker-developer collabs build (or break) a project

In today’s market, collaboration isn’t a luxury. It’s leverage. Luxury strategist Peggy Olin teaches you how to co-create opportunities with developers in your market. Continue reading

Feeling presidential: Real estate’s biggest new hires and moves

Fathom Realty, SERHANT. and other industry brands made moves last week, appointing new presidents and leaders to lead their growth efforts. Continue reading

Why does everybody suddenly care about affordability? The Download

After years of a housing affordability crunch, Congress has weighed in with competing proposals to make homeownership more possible for hopeful buyers. Continue reading