If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. Continue reading
At Inman Connect New York, American Real Estate Association co-founder Jason Haber spoke about real estate’s reputation and why there’s room for two national real estate trade groups. Continue reading
The Super Bowl LX-adjacent game will prompt Redfin app users with six clues starting around 8 p.m. ET on Sunday to locate and win a $1 million home featured in a Rocket and Redfin commercial. Continue reading
At Inman Connect New York, agents and tech leaders shared how AI is reshaping search and agent visibility. The takeaway was clear: if AI can’t find you, neither can your next client. Continue reading
Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology. Continue reading
Through the partnership, Prosperity Home Mortgage will make Foyer’s homebuyer savings tools available as a resource for prospective first-time homebuyers. Continue reading
During his latest Inman Connect New York appearance, SERHANT. founder and CEO Ryan Serhant discussed artificial intelligence, generational real estate trends and why his brokerage is Compass’s biggest threat. Continue reading
During an appearance at Inman Connect New York, NAR CEO called for keeping the organization at the center of the industry while not competing with brokerages and members Continue reading
Are you building a business or simply participating in one? Lori Muller shares why going all-in on your real estate business changes everything. Continue reading
Bess Freedman said Wednesday at Inman Connect New York that “we want to continue to do things the right way, even if you’re not making as much money.” Continue reading