Stop chasing leads! How one agent built a $150M business on YouTube

Rick Guerrero sits down to talk with Sarah Meslowski about her YouTube strategy, which focuses on one long-form video per week. Over the past five years, she’s done $150 million in sales. Continue reading

EXp, Weichert settle Hooper buyer-broker commission lawsuit

EXp and Weichert will pay a combined $42.5 million into a commission settlement fund. Two other defendants will pay an additional $1.5 million. Continue reading

Restore the MLS: A return to cooperation, not control

Fragmented power structures and binary “all-in or all-out” rules are no longer compatible with today’s demands, Caitlin McCrory and Robert Reffkin write. Here’s how they think the MLS needs to evolve. Continue reading

Offerpad bets on AI to deliver higher-quality seller leads

As brokerages fight over listings, Offerpad is quietly rebuilding its seller intake and routing system with new AI tools. Continue reading

MAPPED: Nearly half of America’s MLSs have vanished since 2015. Here’s what’s left.

Amid ongoing consolidation and calls for more drastic changes, Inman mapped out the remaining 484 MLSs big and small. Continue reading

Where did the demise of the MLS begin? It started with CCP

The Clear Cooperation Policy tried to solve a real problem and created a larger one, Darryl Davis writes. Admitting that is not weakness. It’s the only leadership move that still has a chance of working. Continue reading

A recession is coming. Here’s what you should do now — not later

Helping clients think in terms of affordability today with flexibility tomorrow reframes fear into strategy, Verl Workman writes. Continue reading

The real lesson from the Florida ChatGPT home sale story

The Florida AI home sale story is not proof that agents are obsolete, and it is not proof  that the MLS is no longer necessary, Dennis Norman writes. If anything, it shows the opposite. Continue reading

Why HouseWhisper is my favorite tool in real estate right now

“It feels like having a reliable assistant who keeps the business moving, my clients cared for, and my energy focused on people and growth,” Martha Melendez writes. Continue reading

Google searches for ‘can’t sell house’ hit an alarming high

Rising inventory, high mortgage rates and a growing seller-buyer gap leave homes sitting longer on the market. Continue reading