Tag Archives: Service

Social media for the rest of us: A pragmatist’s view for agents

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Building a social media following is not the same as being a good advisor, and views don’t always translate into effective representation, Jen Berbas writes. Continue reading →

Mentorship isn’t optional: Why new agents need guidance, guardrails

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If you are new to real estate, you don’t need to know everything, Kevelyn Guzman writes. You need people who will step in, slow you down and help you see around corners. Continue reading →

Real estate’s obsession with hustle has a hidden cost

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Andrew Flachner will interview Sahil Bloom live at Inman Connect New York on how agents and leaders can rethink success in a demanding industry. Continue reading →

The Byron Effect: A legacy of leadership, service and results

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The real impact of your work rarely shows up at the closing table. Instead, it echoes throughout the years as your clients live their lives and make the memories that matter to them. Continue reading →

The ‘micro team’ strategy that sold 1,000 homes in 2025

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The Hogan Group’s Mike Hogan and Alicia Pittman share how they’ve built a top-performing, 80-agent team in Virginia that still feels personal thanks to micro teams, mentorship and leadership. Continue reading →

5 things buyers and sellers don’t care about (and what DOES matter)

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When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes. Continue reading →

Super Bowl ads aren’t playing the same game anymore

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Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle. Continue reading →

What you should know about California’s new listing photo law

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A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing. Continue reading →

Stop trying to ‘scale’: Why revenue ‘stacking’ is the strategy you need

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The industry is obsessed with “scaling,” but the term has become a vague placeholder. Instead, Zac Kennedy writes, we should embrace the “stacking” method. Continue reading →