Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing. Continue reading
Teams are not one size fits all, new contributor Ashlee Jankovich writes. Agent success is directly related to their role alignment rather than team model. Continue reading
AI isn’t about replacing people, Kate Hulbert writes. It’s about reducing friction, improving consistency and allowing your team to spend time on high-value work. Continue reading
Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from “Who are you?” to “How can you help me?” Continue reading
Colby Culbertson left a cushy Zillow gig, jumped back into production and built one of Northern California’s top real estate teams — scaling from six to 175 agents in just five years. Continue reading
Transparency and fairness are essential in the face of increasing industry consolidation and the growth of private listing networks, indie CEO Dezireh Eyn writes. Continue reading
If your buyer clients keep stalling, ghosting or drifting, don’t reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process. Continue reading
At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table. Continue reading
The debate around public vs. private listings is moving from dueling op-eds to the Washington statehouse with a new bill seeking to limit the practice. Continue reading
When agents, brokers, and industry leaders lead with integrity and purpose, homeownership becomes more than a transaction, Julia Lashay Israel writes. It becomes a pathway to stability, dignity and possibility. Continue reading