Your 2023 business depends on nailing this seller conversation

To flourish as the market changes, you must be able to persuade your sellers to price their homes correctly for market realities. Author and trainer Bernice Ross offers strategies and a script you can use to have difficult, but necessary, conversations. Continue reading

Old, tired, out-of-style: 5 mistakes that are ruining your social media

Creating a strategy upfront isn’t enough to keep your social media on point long-term, according to luxury marketing expert Laura Stace. Ensure that your social media presence is meaningful, engaging, and up-to-date by avoiding these common mistakes. Continue reading

NAHREP’s 10 Disciplines help Hispanic Realtors develop wealth

Broker and trainer Justine Jimenez Garcia shares how the National Association of Hispanic Real Estate Professionals (NAHREP) and its 10 Disciplines help Hispanic Realtors develop a path to personal wealth and optimal influence. Continue reading

11 how-tos to help you plan your tax season

Running your own business comes with a slew of rules, regulations and obligations. As a new agent, it’s critical to keep your finances in check and prepare for taxes from the get-go. We’ve rounded up our top resources to help you get ahead of what’s co… Continue reading

10 tips for throwing an un-be-leafable fall event on a budget

Now is the perfect time to plan an event to thank your clients, showcase your business and attract potential buyers. With a little creativity and planning, you can throw an event that’ll rival your competitors without breaking the bank, author and coac… Continue reading

At a glance: Expenses agents should be tracking from the get-go

As we enter the fourth quarter, now’s the time to get your finances in order for Tax Day. Here’s a quick look at what is and isn’t deductible as you prepare for tax season in real estate. Continue reading

How much money should you invest in real estate?

Real estate investing puts your money to work in the form of an income-producing property that can then be used to help finance your next property. The biggest barrier is also the simplest one: money Continue reading

8 hard-learned money lessons from housing-crash survivors

In times of turbulence, the best leaders make tough decisions and course corrections, according to agent Shelley Zavitz. Here are financial lessons from real estate agents who made it through the 2008 market crash to help guide you. Continue reading

9 questions second-homebuyers should ask themselves before the search

A second home is both a luxury and a highly nuanced investment that can have a big impact on both lifestyle and finances. Here are nine questions buyers should ask themselves before starting a second-home search. Continue reading

Stingy buyers? Angry sellers? Nurturing clients through a shift

This month: After several consecutive years of a strong sellers’ market, an agent must help her clients accept a major market shift. What tools can her broker provide to enlighten these sellers who may have missed the “peak,” but can still have an incr… Continue reading