Tag Archives: snapchat

Spencer Rascoff: Housing demand ‘has fallen off a cliff’

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The former Zillow CEO said the rising cost of mortgages has cooled demand for homes, adding that he hopes in 2023 the Fed will be able to stop raising interest rates. Continue reading →

How to win referrals and leads on Instagram in 2021

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Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading →

MTV ‘Cribs,’ once king of real estate TV, returns to the air

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“Cribs” was huge during its first run two decades ago, but in the time since, social media and other content creators have radically changed the world. Continue reading →

Clubhouse ditches invite-only system, opens platform to all

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The audio-only social app was once the buzziest thing in tech and real estate. Is going wide enough to save it? Continue reading →

Lesson Learned: Mentors, mentors, everywhere — find yours

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In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Southern California broker Troy Palmquist explains why your output is only as good as your input. Continue reading →

The Essential Guide to 2020, 2025, 2030 and beyond

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Real estate experts see massive amounts of change — some exciting and some challenging — coming to the industry in the decades ahead. Continue reading →

21 holiday marketing hacks you still have time to pull off

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It’s never too late to pull off a thoughtful and meaningful last-minute promotional push for Thanksgiving. Choose one of these quick and easy marketing hacks to get in front of your most valued leads, clients and referral sources over the next week. Continue reading →

Talkin’ ’bout my generation: How to market to your client’s stage in life

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Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading →

What Kim Kardashian can teach you about social media

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With 60 million-plus Twitter followers and 132 million Instagram followers, every move Kim Kardashian makes is captured, catalogued and commented on by her fans. What can you learn from this social media queen to improve your own feed? Find out here. Continue reading →

WATCH: How do you attract your dream clients? 

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Wouldn’t it be easier if you had clients seeking you out because they found you through social media? There’s a single strategy that can make this happen: storytelling. Katie Lance tells the Inman Connect New York audience how to tell stories effective… Continue reading →