The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly. Continue reading

Trending: National parks get spicy, TikTok gets inclusive

From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down. Continue reading

7 Instagram features agents should use (but probably don’t)

Go beyond the basics with these under-the-radar Instagram tools that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes. Continue reading

Trending: A winning gorilla debate answer, and TikTok holds on

From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Jessi Healey breaks it down.
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5 daily habits that eliminate transaction droughts

Taking consistent action focused on the right activities, Jimmy Burgess writes, translates into consistent professional success. Start with these daily must-dos, and you’ll do more deals. Continue reading

Rewrite the rules: 5 fresh ways to use Canva for real estate

Forget same-old, same-old flyers and social media posts. Trainer Rachael Hite offers smart strategies for using Canva to streamline your marketing and communication. Continue reading

Trending: AI arms race, Reels remix and posting 5 times a day

Instagram launches a native Reels editor, Meta drops a chatbot app, TikTok says live-streaming is the next gold rush — and two fast-food chains remind us that brand voice matters. Jessi Healey unpacks the shifts and what they mean for agents. Continue reading

7 social media hacks every real estate agent needs

In a competitive market, these simple but powerful strategies from Alyssa Stalker can help agents boost visibility, grow engagement and generate real leads without feeling stretched thin. Continue reading

Trending: Fewer humans, more messages and maybe a Reels app?

Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world. Continue reading

5 Instagram Reel ideas to grow your real estate brand, business

Focus on being helpful, real and a little bit creative in your social media content, Kate Hulbert writes, and the engagement (and leads) will follow. Continue reading