What sells? Owning your personality and being yourself

The Agency agent Matt Lionetti, the Toronto-based social media dynamo ,entered real estate with the dream that his retail experience would quickly result in lucrative sales. Instead, he found himself wearily knocking on doors and being rudely shooed away. Continue reading

Ryan Serhant to agents: Find the ‘and’ in your personal brand

Find authenticity, lean into your passions and think about your future self, says “Million Dollar Listing New York” star Ryan Serhant. Continue reading

Connection leads to conversion: 11 tips for better social media engagement

Being on social media shouldn’t even be a question today, Jimmy Burgess says. It offers you the opportunity to connect both locally and with those who are part of the current relocation surge. Continue reading

‘Bigger is not always better’: 5 tips to elevate your social media

Regardless of how you feel about it, in this day and age, social media is a powerful tool. Ricardo Rodriguez explains how to put it to work for your real estate business. Continue reading

Meet Playhouse, the app that wants to turn Zillow scrolling into a game

Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it’s TikTok, but for real estate. Continue reading

Real Estate 101: How to make networking work for you

A robust network is the best way to find new leads, line up your next job, or help big clients find homes that meet their exact specifications. Clever CSO Luke Babich takes you through five avenues to expand your reach. Continue reading

‘I’m screwed:’ This broker’s real-life hacking horror story

We all need to figure out a way to live online — in the cloud — but we also need a way to survive if our systems go down. Broker Erica Ramus shares her true-life hacking horror story to help you protect yourself and your business. Continue reading

7 big real estate myths you need to know the truth about

There are so many misconceptions agents believe about this industry. But that’s exactly what’s stopping them from growing. So here are the untrue things you’ve probably heard about real estate — and why you should ignore them. Continue reading

The real estate agent’s guide to Instagram in 2022

If Instagram is a bit overwhelming for you or you simply want to up your game in the new year, here is Jimmy Burgess’ step-by-step Instagram playbook for agents. Understanding the platform and the different types of content makes a huge difference in y… Continue reading

4 simple steps to audit your Instagram to win more leads

Is your Instagram working hard for you? The social media platform can be a gold mine for agents — if you leverage it correctly. Start the new year off right by doing an Instagram audit to ensure every post is a win. Continue reading