On a dime: Bootstrap your business with these 8 simple strategies

Although sales aren’t expected to bottom out, it doesn’t hurt to reconfigure the budget to build a more robust nest egg that’ll help you expertly navigate whatever the market may throw your way. If you’re trimming back, brand new, or need to shore up a… Continue reading

NAR heads into midyear gathering while under siege on multiple fronts

The National Association of Realtors, which boasts 1.5 million members, will tackle real estate’s hottest topics a week after suffering a series of legal setbacks in court. Here’s a breakdown of the agenda. Continue reading

Katey Bridges’ viral TikTok fail sparks ‘ah’ moment for agent duets

One woman’s social media mishap has become an inspiration for dozens of agents who are “showing their fit off” by posting duets with the Texas TikToker. Continue reading

How bad is it? 14 scenarios for what agents can and cannot let fall by the wayside

Sometimes it’s OK to let a few things fall off the to-do list to prioritize the things that absolutely need to get done — and to keep one’s mental health in check. But agents should be discerning in deciding what to let go of and what really can’t be p… Continue reading

Real estate reality TV is like ‘my life on steroids,’ celebrity agents say

The life of a celebrity real estate agent isn’t as glamorous as it may seem, agents who have starred on some of real estate’s most popular reality TV shows told attendees at Inman Connect New York on Tuesday. Continue reading

What sells? Owning your personality and being yourself

The Agency agent Matt Lionetti, the Toronto-based social media dynamo ,entered real estate with the dream that his retail experience would quickly result in lucrative sales. Instead, he found himself wearily knocking on doors and being rudely shooed away. Continue reading

Ryan Serhant to agents: Find the ‘and’ in your personal brand

Find authenticity, lean into your passions and think about your future self, says “Million Dollar Listing New York” star Ryan Serhant. Continue reading

Connection leads to conversion: 11 tips for better social media engagement

Being on social media shouldn’t even be a question today, Jimmy Burgess says. It offers you the opportunity to connect both locally and with those who are part of the current relocation surge. Continue reading

‘Bigger is not always better’: 5 tips to elevate your social media

Regardless of how you feel about it, in this day and age, social media is a powerful tool. Ricardo Rodriguez explains how to put it to work for your real estate business. Continue reading

Meet Playhouse, the app that wants to turn Zillow scrolling into a game

Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it’s TikTok, but for real estate. Continue reading