Facebook’s community manager shares 4 brand-building lessons for agents

At Inman Connect Las Vegas, Facebook’s community manager Kara Cronin shared how to invest in authentic relationships and market yourself to a community. Continue reading

‘Show people who you are, not what you do’ on Instagram and TikTok

Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram at Inman Connect Las Vegas. Continue reading

How to generate great leads in any market — no matter where you live

As the market continues to evolve, agents at Inman Connect Las Vegas say they’re keeping an eye out for ways to create connections between multiple regions. Continue reading

Are you Googleable? 5 simple steps to upgrade your online presence

These days, agents have to win clients over from the first moment they type “real estate” into their search bar. How can you build trust with prospects online? Here are a few tips to help ensure that when your ideal clients search for a real estate age… Continue reading

How to expand your luxury real estate network

Any luxury agent will tell you that the strength of your career is as good as the vastness of your network. So, if you’re starting to build your contacts, here are a few tips to help you hit the ground running. Continue reading

How to brand yourself as the go-to local agent on Instagram

If you want to be known as the go-to local agent in your market, build an effective personal brand, and leverage a relationship-based marketing strategy, there’s no better place for you than Instagram. Here are three strategies you can start implement … Continue reading

Real estate agent in hot water over costly missing apostrophe

Anthony Zadravic if faced with up to $250,000 in court fees after he failed to place a crucial apostrophe in a Facebook post bashing his former employee. Continue reading

The biggest takeaways from Coldwell Banker Gen Blue event

The pandemic, a big acquisition and the specter of Zillow were all significant parts of Coldwell Banker’s latest gathering. Continue reading

How the pandemic made social media even more important

The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online. Continue reading

Facebook down! 4 ways to be ready next time

How did Facebook’s outage affect those industries that run ads and use its reach to empower marketing campaigns? Here’s how the real estate industry can be better prepared next time. Continue reading