Generate steady leads and referrals: 9 systems you need in place by 2022

Whether you’re brand new to the biz, you’ve just had immense growth this year and are playing catchup, or you’re simply looking for fresh automation ideas, here are nine systems every agent can use for a steady stream of referrals. Continue reading

Baird & Warner’s Balance looks to even out agent workloads: Tech Review

Balance, developed by Baird & Warner, is an online business services hub for its agents. The intent is to offer an array of in-house business support needs, such as marketing campaign development and transaction management. Continue reading

Nextdoor goes public, sees stock jump in early trading

The company, which serves as a popular lead generation platform for many agents, saw its shares jump during the early hours of trading on Monday morning. Continue reading

Anti-mask agent canned after badgering school kids in viral video

Former R New York agent Curtis Goldstein was canned Saturday following a series of anti-vaccine posts and a protest outside an elementary school. Continue reading

Realogy’s Social Ad Engine makes social media advertising easy: Tech Review

The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it. Continue reading

Facebook’s community manager shares 4 brand-building lessons for agents

At Inman Connect Las Vegas, Facebook’s community manager Kara Cronin shared how to invest in authentic relationships and market yourself to a community. Continue reading

‘Show people who you are, not what you do’ on Instagram and TikTok

Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram at Inman Connect Las Vegas. Continue reading

How to generate great leads in any market — no matter where you live

As the market continues to evolve, agents at Inman Connect Las Vegas say they’re keeping an eye out for ways to create connections between multiple regions. Continue reading

Are you Googleable? 5 simple steps to upgrade your online presence

These days, agents have to win clients over from the first moment they type “real estate” into their search bar. How can you build trust with prospects online? Here are a few tips to help ensure that when your ideal clients search for a real estate age… Continue reading

How to expand your luxury real estate network

Any luxury agent will tell you that the strength of your career is as good as the vastness of your network. So, if you’re starting to build your contacts, here are a few tips to help you hit the ground running. Continue reading