The guide, created by Max Wilker, the style director at Meredith Corporation – the publisher of the Better Homes and Gardens magazine – provides agents with 14 pages of tips and suggestions for every room of the house. Continue reading
Homeowners looking to sell often seem confused over what constitutes an improvement versus deferred maintenance. Here’s a handy list that’ll help your clients distinguish between basic maintenance and genuine home improvements. Continue reading
BoxBrownie and bridgeMLS strike deal to offer discounts to members for listing photography edits, virtual staging, day-to-dusk upgrades and other digital creative services. Continue reading
Max Wilker doesn’t sit still. Cologne. Paris. Las Vegas. All in the same month, and all as part of his role as Style Director for Better Homes & Gardens, seeing and experiencing the world trends in home decor. Continue reading
Whether you’re helping sellers stage their home for fall buyers or just want to update a space, Interior Marketing Group Staging Director Christina Slater has all of the best tips for a seasonal makeover. Continue reading
If you don’t have a library of staging items when charged with selling a vacant home or showroom unit, there’s always cardboard. Yes, cardboard. Continue reading
Based on the numbers and our personal experience of a larger number of prospects shopping but not buying, we suspect the seller’s market is about over. Here are five areas listing agents need to rethink and focus on when buyers are calling the shots. Continue reading
Making good on their stated plan, scores of Wayfair employees walked off the job Wednesday to protest their company’s practice of selling supplies for use in immigrant detention camps near the U.S.-Mexico border. Continue reading
A letter purporting to be from Wayfair employees that was widely circulating on Twitter Tuesday — and which was shared by @wayfairwalkout — further alleged that the company supplied $200,000 worth of bedding to a BCFS facility in Carrizo Springs, Texas… Continue reading
Although furniture layouts and paint colors get a lot of attention in the staging process, one essential element is a home’s lighting. To ensure your clients have everything lit to perfection, here are six glow-related tips for any home stager. Continue reading