It’s not all about the money: The savvy agent’s guide to working with athletes and celebrities

In Part 3 of her five-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage. Continue reading

Instant gratification is destroying your business. Here’s how to avoid the distraction trap

Learn to lock in the necessary behaviors required to build your business, team leader Carl Medford writes, repeat them constantly, avoid pleasurable distractions and reap the rewards. Continue reading

The leadership playbook: Stay ahead in a fast-moving market

In hypercompetitive, low inventory markets, brokerage President Jack Gross writes, success boils down to a few key principles: innovation, adaptability, a return to fundamentals and a commitment to agent education. Continue reading

Stop calling this a buyer’s market. We’re not there yet

Troy Palmquist talks with Jordan Levine, SVP and chief economist at California Association of Realtors, to answer the question, “Are we really in a buyer’s market?” Continue reading

Take Inman with you on the go with Click-to-Listen capability

Don’t miss a thing with click to listen, the latest way that Inman is keeping up with you when you’re out and about. Because real estate never stops. Continue reading

Don’t be dazzled by the glamour when working with celebrity clients

In Part 2 of her five-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients. Continue reading

Does your social media suck? Take this summer marketing audit

If your social media isn’t getting the traction you want, it’s not always about doing more, Kyle Basila writes. Sometimes, it’s about doing everything more intentionally. Continue reading

Everything old is new(?) again when it comes to marketing your listings

As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog. Continue reading

How to create a purpose-built brand for luxury real estate

While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading

The savvy agent’s guide to working with athletes and celebrities

In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership.
Continue reading