Tag Archives: the agency

Why too many brokers are wasting money on AI (and what they should be doing instead)

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The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency’s Zane Burnett writes. Continue reading →

Why smart AI adoption is the new competitive advantage for agents

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The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes. Continue reading →

AREA leader: The real estate industry is ‘awash with non-professionals’ and ‘has to change’

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At Inman Connect New York, American Real Estate Association co-founder Jason Haber spoke about real estate’s reputation and why there’s room for two national real estate trade groups. Continue reading →

Stacking the board: Real estate’s biggest new hires and moves

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The Agency, Century 21, Cloze and other industry brands made moves this week, bringing on new staffers, recruiting new teams and more. Continue reading →

The world is an uncertain place. Mauricio Umanksy is focused on growth and survival

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Ahead of his appearance at Inman Connect New York, The Agency CEO discussed mergers and acquisitions, NAR, and global uncertainty. Continue reading →

Opportunity knocks: This week’s industry hires and moves

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The industry shuffle continues, with teams and brokers going independent or returning to their roots. Here are updates from HomeSmart, The Agency and others. Continue reading →

How to create launch events that earn media attention, social buzz and buyer urgency 

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Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action. Continue reading →

‘No listings, no eyeballs, no sales’: Zillow docs outline plans to win the private listing battle

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“Listings are the lifeblood of our company. No listings, no eyeballs, no sales.” A trove of newly released documents in the lawsuit between Zillow and Compass sheds light on the private listing fight. Continue reading →

Fresh start: The team and agent moves kicking off 2026

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Some of the industry’s best teams and brokers have started the year with a new brokerage. Here are updates from Compass, Douglas Elliman and others. Continue reading →

Design trends and tips to help your listing fly off the market in 2026

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Restraint, a focus on nature and the outdoors, and good staging will help luxury agents and their clients close the deal in 2026. Continue reading →