How Mauricio Umansky turned an irate Kelsey Grammer into a client

“Mauricio, you are a scum bag,” Umansky recalled the Frasier actor shouting in a voice message. The Agency CEO shared how he converted Grammer during Inman Connect Miami on Wednesday. Continue reading

SERHANT. snags sales of NYC new development from The Agency

The Agency repped the building’s sales for one year before SERHANT. stepped in to take the reins on the 21-unit UWS boutique luxury residence known as ‘Fifteen.’ Continue reading

How diversity can enhance your growth and enrich your business

Diversity is the way of the future, writes The Agency’s Mauricio Umansky. Here, he unpacks the advantages of intentionally building a diverse team for your clients, your agents and your business. Continue reading

3 advantages of tailoring your marketing strategy to niche buyers

When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI.  Continue reading

R New York becomes 1st big brokerage to join NAR challenger

With the addition, roughly 800 agents will boost the American Real Estate Association’s membership by nearly 30 percent to about 3,800 members. Continue reading

Play the long game when it comes to luxury real estate

Luxury agent and new Inman contributor Beckie Nielsen offers insight on making client service more personal, more meaningful and, ultimately, more effective. Continue reading

The Agency opened 12 new offices in Q1 amid rush of global expansion

The luxury brokerage’s first-quarter activity has spanned the U.S., Canada, Mexico, the Caribbean, Spain, and most recently Edmonton, in Canada’s Alberta province, the brokerage announced Tuesday. Continue reading

‘NAR’s days are numbered’: Ben Belack of ‘Buying Beverly Hills’

The Agency’s Ben Belack shares his thoughts on NAR settlement news, the current industry landscape and the American Real Estate Association ahead of Season 2 of the popular Netflix real estate reality TV show. Continue reading

What to expect on ‘Buying Beverly Hills’ Season 2

Agent rivalries, a transitioning market, family drama and a new mansion tax are just some of the key challenges that cast members will face on the reality TV show in its new season. Continue reading