Treat yourself to leads using these Halloween Instagram tricks

From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture Halloween hijinks in your market and share them on Instagram to give your business a boost. Continue reading

Listing lessons: Managing unrealistic seller expectations

Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy. Continue reading

8 tips for preparing your first real estate agent business plan

A well-prepared business plan, Darryl Davis writes, will help you set a clear direction, stay focused and increase your chances of success. Continue reading

How to defuse explosive real estate situations

Conflict with clients and colleagues is stressful, Bernice Ross writes. Find out how to respond to and deal with that stress so that it doesn’t take a toll on you or your transactions. Continue reading

How to win the listing in today’s highly competitive market

When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day. Continue reading

8 steps on the path to greatness for new real estate agents

Learn the essential steps that pave the way to success in this high-stakes market with insights from luxury consultant Chris Pollinger. Continue reading

What’s the best business advice you’ve ever received? Pulse

Share the words of wisdom that have meant the most and had the biggest impact on you as you’ve built your real estate business. Continue reading

How new (and not-so-new) agents can max the impact of social media

Want to be more effective on social media and reach even more potential clients? Bernice Ross offers strategies to take your posts, Stories and Reels to the next level. Continue reading

24 questions new agents should ask about open houses

Putting on an effective open house, Jonathan Pressman writes, means being the informed agent and the best source of information for current and future clients. Continue reading

You got this: 17 things every agent needs to hear in their career

Preparing for the roller coaster ride of a real estate career? Rachael Hite offers new agents the advice she wishes she’d gotten when she was just starting out. Continue reading