Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world. Continue reading
From “White Lotus”-fueled wanderlust to TikTok trends and creator-friendly tools, this edition of Trending breaks down what’s shifting — and how real estate pros can stay ahead. Continue reading
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading
From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving—and what it means for visibility, strategy and control. Continue reading
Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain … Continue reading
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents. Continue reading
From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement. Continue reading
Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement. Continue reading
From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading