Atllas’ model undercuts its best asset — its software: Tech Review

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center. Continue reading

Want to work for Baird & Warner? There’s a website for that

To accommodate agents seeking a new place to hang their license, the notable Midwest independent has launched a new website, joinBW.com, to highlight the advantages of working for Illinois’ largest family-owned real estate company.  Continue reading

How Craig Grant is educating real estate agents on embracing tech

By encouraging a focus on learning and embracing change, CEO Craig Grant offers a refreshing perspective that empowers real estate professionals to see technology as an ally, not an adversary. Continue reading

Real Geeks new website builder is real fast, SEO-first

Real Geeks new feature was conceptualized to help real estate agents, teams and brokerages publish heavily SEO-optimized websites fit to handle IDX data feeds wrapped around content targeting agents’ specific markets. Continue reading

‘$100K jail cell’: Social media drags price point of Texas tiny homes

Is this mini-floorplan a sign of “shrinkflation” in housing? This month, the internet weighed in on Lennar’s idea of affordability at a tiny-home community in San Antonio. Continue reading

EXCLUSIVE: The Agency’s new website design goes live

The first phase of the luxury brand’s new website design includes new video assets, imagery and informative pages that are adaptable by location, including new currency and property measurement options, the brokerage exclusively told Inman. Continue reading

Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review

Addressable combines AI-written direct mail campaigns with automated landing page creation to create integrated marketing campaigns. Continue reading

How bad is it? The worst website mistakes (and how to avoid them)

From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading

What happened with power buying in 2022? Let’s look at the numbers

The market went south, but consumers’ appetite for power buying didn’t, according to a new report from real estate marketplace zavvie. Continue reading

Investors highlight the untapped potential in financing home equity

A slate of new companies backed by institutional investors is offering ways for owners to tap home equity. They made their pitch on Tuesday at Inman Connect New York. Continue reading