WATCH: Back to Basics 101 — Get back to blogging

Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients. Continue reading

Work smarter! 10 creative ways to reuse and repurpose your evergreen content

Creating fresh and unique content is not easy, and it can be quite time-consuming. Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they’re… Continue reading

8 ways to rank higher on Google — and improve your website traffic

Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business. Continue reading

7 things everyone should do before paying for leads online

Whether you’re deciding to join a portal’s “premiere” service or are looking at lead gen platforms that promise more new clients than you can shake a stick at, it’s important for you to find out how good those leads will be and what it will take to con… Continue reading

Dear Marketing Mastermind: What content should be on my website?

As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up. Continue reading

5 newbie marketing tactics that make you seem experienced

Almost everyone starts out their real estate career by reaching out to their sphere of influence, sending a business card and a handwritten note. Here are five strategies that will allow you to make those same contacts while emphasizing what you have d… Continue reading

Here’s what you might have missed at Inman Luxury Connect

Pocket listings, disruption, auctions and more were among the many things debated this week by some of the most successful real estate figures in the U.S. Continue reading

Young, new money buyers find agents on blogs and Yelp

Younger buyers who have made fortunes in technology have wrought a complete “180 on the infrastructure of what our business is made up,” Compass agent and Listing Impossible star Aaron Kirman argued during Inman Luxury Connect. Continue reading

Keeping It Real: Why it’s time to kill vanilla

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer shares why now is the time to get out of the box and create content that resonates with your tribe. Continue reading

60+ homeowner content ideas that’ll keep ’em coming back for more

Looking for seller leads? Trying to stay top-of-mind with past clients? Content marketing, regardless of the delivery method, is imperative in positioning yourself as the local expert and providing value that attracts clients and keeps them coming back… Continue reading