Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading
I’ve learned how not to conduct an in-home appointment with prospective clients from the worst salespeople who have visited my home. Here I spread the wealth of my painfully gained knowledge. Continue reading
Parts of the U.S. luxury scene still revel in gilded age-like spirit, but the idea of bigger, bolder and flashier homes is not playing well in markets where mega mansions sit idle. Continue reading
Throughout my real estate career, I’ve found there are two small phrases that are at the same time both the most powerful — and the most difficult — words you can say to a client. Continue reading
Leading a team is essentially like herding cats. If you’re the one establishing the team, the odds of your getting cat-wrangling “right” from the get-go are zero. Plan on facing these six common challenges head on. Continue reading
In this column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month: He talks through assumptions associated with annual internal awards and how to handle issues that arise when p… Continue reading
Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why you know best from New York City luxury specialist Arlene Reed. Continue reading
Although it’s smart to have a retirement plan, it’s even smarter to have a transition or backup plan in case you have to leave the business earlier than you anticipated. Take the quiz to find out if you’re ready to exit when the time comes. Continue reading
With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading
With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading