Tag Archives: Marketing & Branding Month

Stop chasing social media trends: 7 marketing mistakes agents make

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Has your marketing fallen flat? CSO Luke Babich of Clever Real Estate says your content may be the problem. Here are seven common mistakes agents make. Continue reading →

How to turn your Facebook friends into Instagram followers

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Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. Continue reading →

Get back on track! A 30-day plan to detox from overspending

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Being a small business owner in a down economy can feel like a heavy burden, but take heart! Rachael Hite offers smart budget tactics and collaborative ideas to help you weather the storm. Continue reading →

16 great podcasts — and the agents nailing audio as a marketing tool

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These podcasts not only provide listeners with tips and advice on how to build their business, but also serve as the best examples of how agents are nailing the form as a marketing tool. Continue reading →

WATCH: If marketing properties is your thing, this is your time to shine

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A rebalancing market can be painful for agents. But it also presents opportunities for them to show off their marketing prowess, C-suite executives said last month at Luxury Connect. Continue reading →

What marketing feels out of date but still (surprisingly) works? Pulse

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As we jump into Marketing and Branding Month, we want to know: What marketing may feel out of date but still works like a charm? Continue reading →

Under-the-radar lead generation ideas for agents stuck in a rut

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Sometimes using the latest, cutting-edge tech tools is the way to go, but at other times, the old-school analog methods just can’t be beat when it comes to drumming up leads. Continue reading →

How to win referrals and leads on Instagram in 2021

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Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading →

3 real estate leaders share how to hit the bullseye on your rebrand

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Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here are their tips for getting it done. Continue reading →

Compass CMO: The only path forward is automation

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Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape. Continue reading →