Grow with Google: Evolve your strategy to stay #1 on search

We’ve got good news and bad news. The good news: Google has spent the last few years quietly optimizing its search algorithm. Small tweaks have made the search engine more and more predictive, so users have to do less digging and less thinking to find … Continue reading

Can you own a real estate business without operating a brokerage?

Anna Bellomo is the Founder and Owner of District Homes, a successful boutique real estate business. Ranked number one in the Berkeley area, Bellomo and her team facilitated $82.2M in home sales last year for 74 happy families. Below, Bellomo shares ho… Continue reading

4 actionable tips to get more leads

Good leads are the oxygen of residential real estate. In this article, we want to reveal some out-of-the-box lead generation strategies to drive your real estate listings forward. Increase the engagement to your listings with floor plans. Continue reading

Use public relations to tell your property’s story

Marketing and paid advertising are the traditional tools agents reach for when promoting a new listing. But the possibilities presented by public relations — for the right property with the right story — are impressive. Continue reading

How passion and pride can bring professional success

One of the best parts about choosing a career in real estate is the opportunity to use the work I do every day to affect real and lasting change in my community. As a top agent in Cincinnati, my business goals are tied to my community goals. I always f… Continue reading

‘I don’t want to commit’: How to handle 27 common objections

We’ve compiled a list of savvy responses to noncommittal or less-than-cooperative buyers and sellers to help you get creative with client pushback. Continue reading

Appraisal requirements axed on sales of $400K and under: Fed

Approved by the Federal Reserve on Friday, the adjustment, from $250,000 to $400,000, marks the first time in 25 years such an appraisal threshold has changed. Continue reading

Facebook toys with hiding ‘likes’ and views on posts

What happens when one sign of engagement, such as a “like” on Facebook, is hidden? That’s the reality some Facebook users are facing as the platform tests hiding the number of likes and views a post gets. Continue reading