Industry vets debut playbook to provide ‘non-Realtor MLS Access’

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Russ Cofano and Amit Kulkarni of Alloy Advisors are among a group that has created the “Playbook for MLS Access in the Post NAR Policy Era.” Continue reading →

Secrets to ultra-luxury staging: customize, communicate and get it all done quickly

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Not all staging is equal. Keys to success at an elite level include paying attention to detail, working with speed, and keeping an open dialogue. Continue reading →

Is your follow-up awkward? Here’s how to fix it

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Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing. Continue reading →

Why your role matters more than the team itself

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Teams are not one size fits all, new contributor Ashlee Jankovich writes. Agent success is directly related to their role alignment rather than team model. Continue reading →

3 ways this brokerage implements AI to improve operations

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AI isn’t about replacing people, Kate Hulbert writes. It’s about reducing friction, improving consistency and allowing your team to spend time on high-value work. Continue reading →

Washington agent sues Zillow for alleged mortgage steering

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Another class-action lawsuit, this time from a Washington state real estate agent, has accused Zillow of illegally steering business to Zillow Home Loans. Continue reading →

Farming isn’t dead. Here are 5 strategies that work in 2026

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Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from “Who are you?” to “How can you help me?” Continue reading →

NAR vows to make sure ‘every dollar is justified’

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The National Association of Realtors released its 2025 Annual Report on Tuesday, which reflected on industry pressure points and how NAR is refocusing on helping Realtors “thrive in their day-to-day businesses.” Continue reading →

The anti-recruiting strategy behind this 175-agent, $545M team

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Colby Culbertson left a cushy Zillow gig, jumped back into production and built one of Northern California’s top real estate teams — scaling from six to 175 agents in just five years. Continue reading →

Sellers outnumber buyers as home prices barely inch up

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There were roughly 47 percent more homesellers than buyers in the market in December as home prices ticked up by just 2.2 percent year over year, according to new data from Redfin. Continue reading →