5 ways to cut your marketing spend (without losing leads)

Josh Ries offers strategies to help you create a leaner, more efficient real estate business without cutting into your lead generation or hampering growth. Continue reading

Your 19-step new agent’s guide to effective home showings

If you’re a new real estate agent, team lead Carl Medford writes, developing a process for conducting home showings will help you manage client experiences with confidence. Continue reading

What the ballooning national debt means for housing

Windermere economist Jeff Tucker breaks down the impact of government debt and the “One Big Beautiful Bill Act” on the housing market. Continue reading

New-home sales declined in July but beat analyst expectations

Sales of new single-family homes dropped 8.2 percent year over year to a seasonally adjusted annual rate of 652,000, which still beat analysts’ expectations of a rate of about 630,000 units. Continue reading

How to launch a real estate listing like Taylor Swift drops an album

Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and a some follower-fueled magic. Continue reading

Outflank the competition with new data tools: The Download

Amid a divided housing market, new real estate data tools help agents and clients visualize the ongoing shifts that most impact their bottom lines. Continue reading

The 60-deal-a-year referral-based blueprint anyone can implement

Jimmy Burgess outlines how this Virginia historic homes specialist blends community service with a personal touch to generate exceptional return on her marketing investment. Continue reading

NYC luxury agent accused of biting child over concert free T-shirt toss

Compass agent Gail Bomze was arrested after allegedly biting a 7-year-old child during a free T-shirt toss at East Hamptons’ Tuesdays on Main beach concert series. Bomze denies the allegations and says she was pushed to the ground by teenagers during t… Continue reading

Yes, inventory’s up, but de-listings and expireds slow growth

Windermere Economist Jeff Tucker looks at inventory levels and writes that, while sellers are willing to list, they won’t bend on price. Continue reading

Why every real estate agent ought to care about urban design

Understanding the principles of urban design can help you help your clients find more than a home; they’ll find the setting for a new lifestyle, Jason Haber writes. Continue reading