Maslow’s Hierarchy and the vital role of real estate agents

You have an important part to play in your clients’ lives. Coach Darryl Davis offers insight from Maslow’s Hierarchy of needs to explain the significance of home. Continue reading

5 reasons homebuyers need their own agent now more than ever

It’s tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success. Continue reading

3 non-traditional places to start recruiting your next team member

The industry is changing, and your same recruiting tactics may no longer work. Broker Julie Busby offers new ideas for building your team today. Continue reading

Logic and emotion: 2 approaches that get buyers off the fence 

When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes. Continue reading

5 ways to avoid buyer’s agent burnout and find your passion

Forget the runaround from unqualified clients and that feeling that your time is not your own, coach Darryl Davis writes. Learn to set healthy boundaries and take care of yourself, so you can take care of business. Continue reading

Referral fees: The Twilight Zone of compensation disclosure?

Amid sweeping commission changes and the push for greater transparency in real estate, rules around referral fees remain elusive, compliance expert Summer Goralik writes for Inman. Continue reading

Top 5 homebuyer objections (and how you can overcome them)

When real estate agents tackle objections head-on with education, they position buyers to make better decisions and themselves as trusted advisors, coach Darryl Davis writes. Continue reading

The ABS Formula: Your key to closing 2 deals every week

Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes. Continue reading

DOGE cost-cutting exposes risk to cities with federal office space

Impact on certain markets may be “profound,” attorneys warn, as federal agencies look to cut the size of their real estate footprint by as much as 50 percent under the Trump administration. Continue reading