David Marine on AI, storytelling and being ‘dunked’ by Shaq at Gen Blue

The Coldwell Banker CMO sat down with Inman to discuss some of the highlights from the real estate company’s Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O’Neal. Continue reading

What to expect at Coldwell Banker’s Gen Blue 2023 Atlanta

This year’s event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses. Continue reading

How a construction niche produced 1 of the top luxury agents in the US

The former No. 1 Engel & Völkers Americas agent tells Inman how real estate professionals can build top businesses by targeting a niche. Continue reading

Ribbon relaunches power buying services following 9-month hiatus

Nine months after temporarily shuttering its services and three months after being acquired by EasyKnock, Ribbon is now offering cash backing to buyers in Atlanta and Charlotte once again. Continue reading

‘Voluntary moves are gone’: Why today’s buyer looks so different

More buyers today are moving because they have to. Here’s what they look like — and how agents are courting their business in a down market. Continue reading

Zillow rolls out AI-powered ‘super listing’ tool

Listing Showcase is part of Zillow’s new ShowingTime+ brand and is currently available to a select group of agents that partner with the portal giant, according to the company. Continue reading

Zillow and Opendoor expand partnership to 11 new markets

The former rivals are now jointly providing cash offers to consumers in a total of 16 markets, most of them spread out across the Sunbelt. Continue reading

Zillow expands ‘post-pay’ Premier Agent model to 2 new markets

The expansion is part of Zillow’s “enhanced markets” program, which is now in six cities and part of the company’s efforts to eventually build a real estate “super app.” Continue reading

From daydreams to dream homes: How Glennda Baker rose to the top

As a child, Baker and her single mom bounced around rentals until the Georgia resident reached the tenth grade. Now, she helps make the dream of homeownership come true for people every day. Continue reading

As iBuyers struggle, agents rethink relationships with cash-offer kings

IBuyers like Opendoor and Offerpad once appeared poised to be an essential player in the nation’s biggest housing markets. Now, real estate agents say their role has diminished dramatically. Continue reading