Dolly Lenz tells agents to ‘stay in your clients’ pants’

Lenz’s point — not to be taken literally — was to be in constant contact with clients and aware of what they do on a day-to-day basis and what they need, all of which impacts how they buy and sell real estate. Continue reading

Agents on social media in 2025: ‘Just get out there and record’

In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media. Continue reading

This strategy took Lauren Freedman to the Top 0.1% of Realtors

Rick Guerrero delves into Freedman’s inspiring story and how her journey can guide aspiring agents in navigating our ever-evolving industry. Continue reading

Scroll smarter: Social media do’s for real estate pros

Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey. Continue reading

Tyler Mount on real estate and life: ‘Authenticity wins’

Tyler Mount, a three-time Tony award winner and marketing company founder with career billings of $7 billion did not mince words when he talked about the importance of authenticity at Inman Connect Las Vegas. Continue reading

Communicate value with authenticity and active listening

Not every agent can or should communicate their value through “bold statements,” agents said during a panel at Inman Connect Las Vegas. That’s why remaining authentic to oneself is paramount. Continue reading

You can’t ‘fake it ’til you make it’ when it comes to gratitude

Authenticity and genuine gratitude offer profound benefits for personal and professional relationships and well-being, broker and coach Aaron Hendon writes. Continue reading

10 ways to provide concierge service, elevate your UVP

Attract buyers by taking your value proposition to the next level with advice from Chelsea Hamre from RE/MAX, Julia Boland from Corcoran, DJ Ten Hoeve from Keller Williams at Inman Connect New York. Continue reading

The 2023 word of the year is ‘authentic,’ but what does it mean?

Leading with authenticity is practically a cliche for real estate professionals and entrepreneurs of all stripes. EXp’s Troy Palmquist looks at what it means to be authentic and how you can put it to work in your life. Continue reading

How to find (and harness) your distinct marketing voice

Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients. The Agency’s Rainy Hake Austin offers insights and strategies for making your marketing message resonate. Continue reading