Tag Archives: authenticity

Tool Kit: Rebuilding the real estate dream team

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Regroup and rebuild a real estate team that’s gone off the rails with content and advice from trainer Rachael Hite. Continue reading →

New to networking? 10 tips to make the most of your connections

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Relationships can lead to referrals, which can lead to revenue, Nikki Beauchamp writes. It all starts with the right network. Here’s how to grow yours. Continue reading →

Yes, another social media panel — because it’s important for business

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Angel Nicolas, Tiffany McQuaid and Jonathan Vega’s different approaches to the marketing tactic show that there’s no one-size-fits-all approach when it comes to finding success through social media — aside from committing to it. Continue reading →

From cold calls to social stardom with Atlanta’s Fernando Chavarria

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If you wish to elevate your real estate business, do as Chavarria does, Rick Guerrero writes: Talk with people, connect on a human level and never let a chance slip away to show that you care. Continue reading →

Glennda Baker: Don’t chase viral moments. Be authentic

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During her Tuesday session, “Building Your Brand: Taking Control of Your Real Estate Success with Video,” Baker shared the keys to branding success as an agent, authenticity and consistency, while weaving in personal stories about her own journey. Continue reading →

How to amplify your brand’s voice and attract your dream clients

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If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide. Continue reading →

Trending: Duo’s demise, dislikes and the cost of comparison

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Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement. Continue reading →

Mauricio Umansky on building a brand-centric brokerage culture

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Whether you’re struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency’s Mauricio Umansky offers insights from his own brand-building experience. Continue reading →

7 relationship-building follow-ups for your next networking event

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The real work begins after the networking event, Coldwell Banker Warburg’s Kevelyn Guzman writes. Here are seven tips to make meaningful connections post-event. Continue reading →

‘Decide what is authentic,’ then build a brand, experts say

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While some stumble into their brand organically, panelists at Inman Connect New York Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency. Continue reading →