3 tech tools new agents should absolutely know about

Are you familiar with CRM software and lead generation tools? What about AI? If you aren’t familiarizing yourself with the latest and greatest in tech, you’re missing out on an opportunity to kick your business up a notch (or two). Here’s what to know. Continue reading

3 ways to dominate a neighborhood

Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right “spot,” don’t hesitate to go all in, be creative and make it your own. Here’s how. Continue reading

Recruiting new agents? 5 tips for making your brokerage stand out

New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips. Continue reading

‘Never say never’: How to become a successful female broker-owner

Women face added barriers in their journey to the corner office — such as sexism, a lack of resources and leadership training, and self-doubt — that keep them on the sidelines of the industry. Real estate leader Lori Namazi shares how women can establi… Continue reading

Your branding is costing you money: Here’s how to fix it

It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading

Redfin extends iBuyer service into select areas in Atlanta, Nashville

With these latest moves, the Seattle-based brokerage is now offering instant cash offers to sellers in 27 markets throughout the country. Continue reading

Pulse: What are your top marketing strategies this fall?

This week, as we roll up our sleeves and prepare to dig deep into marketing month here at Inman, we want to know: What are the tried-and-true marketing tactics you’re leaning on this fall? And what new strategies are you introducing to your plan? Continue reading

Ryan Serhant on building a personal brand: ‘No one is just an agent’

The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads. Continue reading

Take your marketing and branding to the next level this September

All month long, we’ll bring you innovative marketing tactics, branding expertise and smart strategies to get the most out of your spend to take your business to the next level — straight from the experts. Continue reading

How this all-female brokerage leapt to the top of Charleston’s market

Maison Real Estate was founded by Leslie Turner, Mary Lou Wertz and Olga Page in 2019. Innovative marketing tactics and services have made it a force to be reckoned with in South Carolina. Continue reading