Real estate is an industry based on facial recognition. When you ask people, “Who sold your home?” they almost always answer with their agent’s name — not the brokerage they work for. Here’s what to think about when putting a face to your brand.
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This week, we want to know about the tech tools that are indispensable to you in this new normal. What are you still using and will continue to use in the foreseeable future? Continue reading
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those who are relying on more traditional digital or print marketing strategies. Continue reading
Compass has launched its first markets in Missouri with 40 agents across Kansas City and St. Louis. This is Compass’ eighth new market since its IPO. Continue reading
Ahead of her speaking engagement at Inman Connect next week, the senior vice president of Corcoran franchise told Inman the new normal is all about change — and agents have shown they’re ready for it. Continue reading
Over the past 20 years, listings have gone from a single photo in a newspaper to having dozens of images, interactive features and 3D tours. The only constant now is change. Read the latest in our New Normal series, and join us next week at Inman Conne… Continue reading
Great work can easily fly under the radar, especially in the hustle and bustle of real estate. Now more than ever, it’s crucial for brokerages to implement programs that help give credit where it’s due. Here’s how. Continue reading
What are real estate teams up against as we enter a post-pandemic “new normal”? Readers share their thoughts here. Continue reading
You can have the best systems in the world, but if you’re not a good leader, no one will be motivated to do their best for you or your clients. Continue reading
Ahead of next week’s Inman Connect, KW CEO Carl Liebert hinted at Keller Williams’ progress toward a stock market debut and talked about how the pandemic will change the industry. Continue reading