Tag Archives: cma

Rethinking your CMA: What today’s market demands

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The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes. Continue reading →

If price is king, why do we even market new listings?

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If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Continue reading →

The anti-lawsuit way of presenting your fee: Now Streaming

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Real estate coach Darryl Davis helps agents understand how to negotiate and communicate their commission legally and transparently. Continue reading →

The 4 types of listing appointments you must have: Now Streaming

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Real estate coach Darryl Davis offers insights for crafting a compelling listing conversation with a variety of client types. Continue reading →

CMAs fall flat — this Spotify-inspired lead gen idea wins listings

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Take a tip from the streaming platform’s Wrapped feature, Josh Ries writes, to show the value you’ve already provided throughout the year. Continue reading →

10 ways for new agents to grab market share this spring

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You don’t need 10 years in the business to make an impact this spring, coach Darryl Davis writes. You need 10 moves — done with consistency, creativity and a willingness to learn as you go. Continue reading →

The AI shortcut: 9 ways ChatGPT can simplify your listing process

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Real’s Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings. Continue reading →

Land id rolls out Land id Pro with real estate professionals in mind

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The company is reshuffling its product line in a bid to distinguish between tools that can assist with research on listings and larger-scale efforts that depend on Land id’s mapping technology. Continue reading →

5 strategies for unleashing your negotiation power in real estate 

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If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes. Continue reading →

MoxiPresent is a flexible real estate storyteller: Tech Review

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Proptech journalist Craig Rowe reviews MoxiPresent by MoxiWorks, a CMA builder and presentation marketing solution for the real estate industry. Continue reading →